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The prompt for this brand was a granola company. The key focus of this prompt was to focus on the target demographic. The target demographic that I decided to go with would be Soccer Moms. Through the use of bright, eye popping colors, Yumm! will grab the attention of the children shopping with the moms, encouraging the purchase. In addition the colors were chosen to give a healthy feeling. Green, often being associated with the natural, would be perfect in giving that healthy feeling. The green and blue bordered by a white a black outline also work to bring that connection between a soccer field flanked by the sky and a soccer ball.