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Geared Up is a bicycle shop. Since the company is theoretical, I wanted to give the design an urban look and feel to it. Through the use of a spray paint effect, this was achieved. The graffiti used in this design gives a fun and energetic feel and works to compliment the background imagery. The background imagery is a representation of the gears that would be seen on a bicycle and when it is paired with the text creates a strong silhouette of a triangular shape. Symmetry was also important for this logo and could be utilized well on various merchandise such as hats or shirts. This design was made with the intention of placing it on the side of the building that would host the store. This wall art would be the primary signage for the business itself.