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TVW or Television Worldcast is a multinational news broadcasting service that works to spread fair and balanced news. The red and black is a classic among news outlets, promoting a call to action. When the shape is concerned, I wanted to have the TVW be reminiscent of the rating system utilized for American broadcasting. Instead of having the box be closed, I instead opted to leave it open , hoping to convey a transparency that would be felt among the viewers. The online presence for this company would need to be big, so I wanted to create a mark that would look good and appropriate when placed at the top of a website or attached as a watermark to images.