1
2
Mobily is an up and coming phone service provider. For this logo I wanted to set it apart from the other companies that already exist and give it its own fresh color palette. Through the use of these softer colors, it works well to emphasize a modern look and feel and helps to ease consumers who are going to be switching to a new service provider. Having just text alone wouldn't be enough, especially when other companies have a symbol attached to push the brand forward. For Mobily I wanted to emphasize the mobile aspect of it by bringing in a secondary color. These repeated green shapes show a flat motion and would allow the use of the “M” on its own without it looking too plain or out of place.