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For Jump Arcade I wanted to provide a logo that would be able to stand out as a modern arcade experience. Most arcade logos lean heavily into the arcade era of the 1980s, showcasing sharp, angular fonts. With this icon, it could be used in conjunction with many different colors, harkening back to that 1980s look and feel but maintaining a fresh appearance. For the directional pad, I chose to only indicate the up arrow in order to fully identify it as Jump Arcade. This logo would be utilized on sign advertising and in single color on the side of cabinets, so it was important to have the icon be as versatile as possible, being able to fit with many different styles of games.