Always on the move
Mark Acra
I majored in Graphic Design and minored in Marketing at the Shawnee State University. After interning for Marshall University as a graphic designer, I went on to work with brands such as Jim Beam, Birkenstock, Xavier University and the University of Cincinnati to implement and design branding and signage for their facilities.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, a solid brand direction is the key to properly conveying who you are as a company, individual, or institution. Clear presentation will be the deciding factor in letting clients and consumers know who you are and what you stand for.