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Looking to other universities as the standing examples, Cutting University’s design was formulated in an attempt to create not only a fully worded brand mark, but also a two letter symbol that could be used for future marketing purposes. The “CU” was merged together, allowing for a separation between the two letters in order to keep readability as high as possible. As far as colors are concerned, green was chosen and reserved for the “CU” in an attempt to further push the iconography forward and really establish the brand identity. A serif font was chosen to give a more established feel to the university, generating a trust for students that education would be maintained and focused on.