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Axis was the result of a prompt that simply stated the design needed to include a rocket ship. I looked at the name Axis and thought of the x and y axis that is found on computers. Taking this knowledge, I wanted to blend a rocket ship and the traditional mouse arrow icon that is used on computers I have the ship design going straight up because I imagined it blasting vertically away on a digital screen. The rocket ship also serves to stand in for the “A” in Axis. For the colors, I wanted to draw a connection of CMYK, utilization both cyan and magenta, couples with a darker blue to balance everything out.