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Pinnacle serves as the logo for an architectural firm. When conceptualizing what an architectural firm logo would look like, I kept thinking of blueprints and how crucial they are to the whole process. My design, then, is a reflection of that idea, bringing to mind a blue print through the utilization of a forced perspective of a building. The slabs that sandwich the word “pinnacle” also bring to mind steel girders, showcasing yet another aspect of architecture. This logo would primarily appear on construction plans for various projects so it was important to have bold letter choices that really exemplify that, as well as having it blend well with the designs themselves.