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When it comes to ski resorts, most often colors like blue, white, or grey are thought of. For Brass Peaks, it was clear that brass color that exists in the name would be crucial to the development of the brand identity. Through the use of harsh mountain peaks, brass knuckles, and a grunge textured look, I wanted to give the feeling of toughness and suggest a classic western fell. Since the brand is theoretical, it was nice to give this resort a unique edge compared to other resorts. Having a design for a Western United States ski resort is not something often seen and it was an interesting blend.