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For One Burger, I wanted to bring a correlation between icon and text. I was able to achieve this by allowing colors to link these two parts. The Icon consists of three elements: “1”, “B”, and a burger. The color of the one correlates with the word “One”. This idea is held constant with the burger and the word “Burger”. the burger icon also utilizes the “B” in “Burger” to create its overall shape. I believe that pushing the two images together works to further increase the brand recognition, more so than just a “B” would. I wanted to use this darker green color to emphasize natural ingredients, while the font choice emphasizes a modern, trendy look and feel.