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Lens Cap is for a large photography studio. When looking at a lens cap, I knew I wanted to showcase its purpose in a logo. Since a lens cap is meant to block the lens, I figured implementing a black circle in the center of the traditionally open shutter would be the way to go. By doing this, I found that the eye was drawn to the center of the icon and works to create a focus that draws people in. For the font, I wanted to choose one that reflects the essence of the Canon font, as that will build a mental connection to the camera aspect of the company.