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Beach Juice is a juice company that would open of juice stands all along the coast of Southern California. Through the use of green and orange, I am able to convey, not only a fresh juice feeling, but also an all natural ingredients feeling. When it comes to which parts of the mark are using which color, I make sure to use orange for “juice” as orange is the color that the fruit sun is utilizing. This connection works to express to the consumer that a hot sunny day will require juice. The mark as a whole needed to be something that could work on the side of a cart, the top of an umbrella, and the side of cups. By having these saturated colors, it would be easy to identify this company from afar on someone’s drink