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Castle Toys

Castle Toys is a toy company. I wanted to keep things simple, vibrant, and attractive to kids. The construction of the castle was kept simple in a way that would reflect building blocks. The font itself is rounded and lowercase, connecting to the young nature of children. The gradient from pink to blue works to connect both boys and girls of a young age to this toy store. This logo would be used on a sign but it could also be used as a mold print for any toys that the toy store would produce for themselves.