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Capture is a photography company that was created by an independent photographer. I knew that I wanted to play on the word capture and have the camera actually capturing something within the lens. I opted for the lens to serve as a bird cage, pushing that traditional phrase of “watch the birdie”. As far as the vertical line and the vertical text of “capture”, my goal was to provide something that the photographer could use as a simple watermark for their studio. The soft blue color of the logo was chosen to give a gentle feeling for the company. This, coupled with the caged bird, also helps to create a whimsical feel.