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Twine is a new dating app that is coming onto the marketplace. There are many competitors out there so in order to separate Twine from them, I had to utilize colors that were not already being utilized. The resulting form of the logo allows for a heart shape to dot the “i” of Twine, providing a cute look for the brand. In addition, the combination of colors to form the heart work to express the connectivity of the brand and its successful matching of customers. There also exists another image within the heart of two hands reaching to touch one another.