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Tasked with creating a logo for the ride share company “Drive”, I wanted to go with a color scheme that could not be found on competitive company like Lyft or Uber. I wanted to create an integration of the type with the app itself. My solution was to place the GPS tracking appearance, that would be found in the app, in the logo itself, allowing for the path to form and emphasize the “I”. The location pin would also serve as an app icon and symbol for the brand in general. This logo will also be utilized as a sticker that would be featured on the window of the individual driver’s car.