For Whoosh! I wanted to create a dynamic image that incorporated a hot air balloon with the exclamation mark. This, in conjunction with the motion line attached to the “W”, works to create a highly dynamic logo. The light blue color of this logo also creates a whimsical effect to the logo, showcasing the fun nature of this logo. The handwritten font was also designed to showcase a lighthearted and free nature. This feeling of freedom is carried forward with the hot air balloon flying through the air.