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Oakao

Oakao is a high fashion brand. The name itself suggests an eastern influence, however instead of going this route, I wanted to make use of a thin font. This thin font gives an elegance to the brand. The soft lavender color also works to convey that. The font chosen also helps to further push the symmetry of the name of the company by having O’s that are even on both sides. I believe that the simplicity of the typeface and wordmark as a whole is what gives that elegant, high end feel. Because of this, I don’t believe that there is any further need to an icon for symbol.

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