Beat is a music streaming platform that is launching on to the marketplace. Beat has various elements within it that could be implemented within the app that would be connected to it. Firstly the color of the logo is something that could be carried over and become a unifying theme of the entire service. In addition, the central icon would be utilized as the app icon. The icon itself represents sound waves and could be utilized within the app as a button for recording and identifying what song is playing. The sound waves are divided into two parts, the right half of the sound waves is in full color and form the shape of a play button, helping to push the idea of playing music.