When tasked with creating a panda logo, I knew that using a large amount of negative space would be the route to take. When actually sitting down and developing out the logo, I wanted to incorporate that fun, carefree nature of the panda into the design itself. For the actual letters of Bamboo, I wanted to have that fun, carefree nature expressed too. The font would be bubbly and random and work to balance out the verticality of the panda head. The green color was chosen for its association with bamboo and its association with the natural in general.